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Key Account Management Strategies

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Key Account Management Strategies


What is Key Account Management? (It’s Not What You Think)

If you’re not sure what key account management is, don’t worry, you’re not alone. It’s a difficult concept to nail down and often misunderstood. So let’s answer what it is, what it isn’t, and how to do it well.

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Key Account Management Strategies


How to Identify Key Accounts: A Quick Guide to Getting it Right

Your biggest customers are not your best customers. To identify key accounts with true growth potential, look beyond revenue. Here are 15 factors to consider.

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Key Account Management Strategies


9 Unexpected Reasons Why Key Account Management is Important

Do you want to know why key account management is important? Some are obvious, like growing client revenue and retention, but other reasons may surprise you.

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Key Account Management Strategies


How To Set Powerful Account Management Objectives with Calin Muresan

What gets measured gets managed. Calin Muresan reveals how he defined account management objectives and key results to drive business growth.

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Key Account Management Strategies


How to Easily Add B2B Customer Value by Sharing Knowledge

We all want to add customer value and the simplest way I know how is to turn information into knowledge. Here’s how to do it in 3 simple steps.

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