If you’re not sure what key account management is, don’t worry, you’re not alone. It’s a difficult concept to nail down and often misunderstood. So let’s answer what it is, what it isn’t, and how to do it well.
Your biggest customers are not your best customers. To identify key accounts with true growth potential, look beyond revenue. Here are 15 factors to consider.
Do you want to know why key account management is important? Some are obvious, like growing client revenue and retention, but other reasons may surprise you.